Pippi Longstocking turns 80 - A jubilee of strength and happiness

In 2025, one of the most beloved children's book characters of all time will celebrate a special birthday: Pippi Longstocking will turn 80! Astrid Lindgren's red-haired heroine has inspired generations of children and adults around the world since her creation in 1945.

A commemoration campaign is launching in Sweden to encourage you to incorporate some of Pippi's rebellious yet warm spirit into your own life. Like no other character, Pippi stands for freedom, strength, kindness, courage, and justice – values ​​that are more relevant today than ever.

The campaign aims to motivate you to use your own power to do good. "Be More Pippi" means being more generous, courageous, independent, and kind, whether in small or large deeds. It's about finding unconventional approaches to everyday situations, in the spirit of Pippi Longstocking.

Fans and collectors will enjoy a number of special activities, anniversary products, and promotions as part of the anniversary. Astrid Lindgren AB will also provide digital materials, including a small exhibition, posters, crafts, games, and a quiz, to organize Pippi Longstocking parties.

Even after 80 years, Pippi Longstocking remains a role model for children and adults alike. She encourages you to think differently, find your own strength, and work for good. In a world that often seems complicated and challenging, Pippi reminds you that you have the potential to achieve great things and make the world a better place .

Let's celebrate Pippi Longstocking's 80th birthday together and be a little more like her - strong, friendly, and always ready for new adventures!

Here you can find out more about Pippi Longstocking and Astrid Lindgren .

Image source: Astrid Lindgren AB